It’s a new age. Social Media has helped level the playing field for the little guy, the small businesses and such. Social media has also helped level the playing field for semi-pro and minor league football teams. These tips are great for all teams that aren’t in the NFL.
1. Be Shareable
It is crucial for a team to be shareable, especially a semi-pro football team. Most of the time, the only public relations you will have will be from fans through their social media channels. Each team should have a website that is easily shared on Facebook and Twitter as well as their own account on one or both of those two social media websites.
Websites are crucial. It is a surprise to me that so many semi-pro football teams do not have a website. In this day in time, with the help of so many companies, there really no excuses not to have a website with relevant and up-to-date content and information.
There are several companies where a team can get a low-cost or even a free website. For examples:
Even better would be to get a freelance website designer to build you a website on WordPress.
Another way to be shareable is to share with your fans something that might be interesting or useful. It might include tips for finding the best restaurants after the game or some kind of fitness tips. Being shareable doesn’t mean just share your own content, but being willing to share others’ content, especially if it might come from fans. Too many organizations fail or are unwilling to share info from other people or organizations.
2. Connect
Using social media to connect is cornerstone of social media. Whether you connect with your fans, other teams, organizations or local businesses, it’s important to use social media as a networking tool.
Social media is all about connecting and teams and players connect also. Professional athletes are using Twitter to connect to fans like never before. Allow players to connect to fans via Twitter and remind them to present a good image for the football team the represent.
Failure to connect defeats the purpose of using social media tools.
3. Convert
Shama Kabani is the social media marketing guru and a recognized leader in the industry. In her book, most recently revised, The Zen of Social Media Marketing, Shama talks about the three steps in using social media marketing: Attract, Convert and Transform.
Much of social media is about attracting fans or followers, but it does no good if you are not able to convert them to paying customers. Semi-pro football teams have to convert them to paying customers, ones that will pay for season tickets and buy merchandise. Once a team has done this, they can use the testimony of these fans to create a transformation that will, in turn, attract more and new fans.
Nevertheless, you, as a team, have expenses to pay, and selling is part of the equation. Building a landing page on your website is a good place to start. Entice fans to purchase tickets showing them how much fun they will have at the games and all of the prizes that are given away.
Also, if you can, try to convert the fans into evangelists for your team. By that, I mean, if fans are advocates for the product you put on the field, they will share info about your team every chance they get. They will share on Foursquare that they are a game, they tweet about your next game and they will show pics on Facebook they took at your games. The best advertising is word of mouth, and with social media can put word of mouth on steroids.
Innovative Sports uses of Social Media
GeoSocial Networking tools ie. Foursquare
Encourage fans to check in on Foursquare at your game and then draw a winner from those who do for a prize donated by a sponsor.
Twitter promotions using the #hashtag
Promote a hashtag to be used on twitter for your game. Draw a winner (or two) from those that use the hashtag to tweet at your game. A hashtag will make it easy to follow those tweeting about your game. It is also a way to generate a little Twitter buzz. Teams miss an opportunity with this.
Recently, when I was at the Allen Wranglers game, I monitored tweets about the Allen Wranglers and found several who were tweeting. The Wranglers could have easily rewarded fans for tweeting about the game as they had several giveaways.
Weekly blog posts with a question from a fan
Post a blog post on your website each week that highlights a question from a fan for a member of the organization, a player, a coach, a cheerleader or just the organization as a whole. Reward the fan for supplying the question by giving them a t-shirt. You can easily encourage questions to be sent via email or by Twitter or Facebook. Compile all of the questions and choose one.
Encourage the fan to send in a picture of him or her with wearing the t-shirt. Include it in a gallery on your Facebook page.

















