Saturday, March 13, 2010

Advertise

Why should you advertise at dfwfootball.net? Recognition. Many different sets of eyes will see your ad every day. It’s a great way to create branding. During the last month, we are beginning to see that there is a market for semi-pro and minor league football, and that is only the beginning. The fall months are the epic-center of all football. Once the fall comes, more fans will too.

Here are some things to consider when deciding to advertise with dfwfootball.net.

Traffic

Traffic is the key to our success. We will continue to increase traffic as the fall football season nears. We averaged 4500 page views and 2300 visits per month from March through May according to both Google Analytics and eWebcounter.com.

Here is an overview of dfwfootball.net at Aexa.

Here is an overview of dfwfootball.net at quantcast.com.

Take a look at our demographics.

Value

When you pay money for advertising at dfwfootball.net, you get that space. We will not rotate ads. The space is yours and only yours. (The only exception might be the top leaderboard banner) And as a result, your ad will be viewed the maximum amount of time possible. Actually, that will increase with each passing month. Save money on your advertising budget by cutting loose that classified ad and giving dfwfootball.net a try.

Niche Site

Dfwfootball.net is a niche site. Our readers are sports fans. Most are football fans first. This allows advertisers to be more focused on who they are targeting. Our readers will also be local. While we do have visitors from other parts of the country, most of our visitors are located in the Dallas-Fort Worth Metroplex.

Direct Advertising

Starting in April, we are implementing a direct advertising program which will be renewed every six months or every year, your choice. Because we are so early in the game, our rates are low right now for advertising.

Banners

Advertising will consist of banners in various sizes: 125X125, 250X250, 468X60.

All advertisers will be responsible to deliver a jpg image in the appropriate size for which the ad was payed. A $50 fee will be charged to produce a banner for your ad.

Ad Rates

Zone 3
This is a spot in the featured content box on the front page. The rate is $50 per month for a 250X250 pixel sized box.

Zone 4
This is the zone on the upper right hand of the sidebar. The rate is $50 per month for six months or twelve months for a 125X125 pixel sized box.

Zone 5
This is the spot located at the bottom right sidebar. The rate is $33.33 per month for a 125X125 pixel sized box.

Zone 6
This is a premium spot placed at the top of each article on dfwfootball.net. The rate is $100 per month for a 250X250 pixel box. For a 125X125 box, the rate is $50.

Zone 7
This is an ad at the top of every category generated page. The rate is $100 per month for a 250X250 pixel sized box. For a 125X125 box, the rate is $50 per month.

Zone 8
This is the ad at the top of every single static page such as this one. The rate is $100 per month for a 250X250 pixel sized box. For a 125X125 box, the rate is $50 per month.

Zones 1 and 2 are still pending details. You can observe the zone placement in the diagram below.